What is soft girl era?

The "soft girl era" refers to a popular aesthetic and subculture that emerged primarily on platforms like TikTok, Instagram, and Pinterest. It is characterized by a deliberately gentle, feminine, and pastel-infused style, both in fashion and lifestyle. Here are some key features and elements commonly associated with the soft girl aesthetic:

1. Fashion: Soft girls often dress in clothing that features soft, pastel colors like pinks, purples, and blues. Common fashion pieces include oversized sweaters, pleated skirts, mom jeans, and cute crop tops. Accessories might include hair clips, scrunchies, berets, and small handbags.

2. Makeup: The makeup look is typically understated and focuses on achieving a youthful, innocent appearance. This often involves using blush, glossy lip tints, and sometimes drawing on fake freckles to enhance the look.

3. Lifestyle and Interests: Aside from fashion and makeup, the soft girl aesthetic can include interests in things that evoke a sense of nostalgia or comfort. This might include activities like journaling, taking aesthetic pictures, baking, or watching feel-good films.

4. Social Media Presence: Soft girls often cultivate a certain aesthetic on social media, curating their profiles to reflect their individual interpretations of softness and femininity. This might include using pastel filters, floral layouts, and photos of nature or cozy settings.

5. Music and Pop Culture Influence: The aesthetic is often accompanied by a specific taste in music, typically including indie pop or genres that convey a calming or dreamy vibe. Influences might include artists like Lorde, Clairo, or Lana Del Rey.

6. Cultural Impact: The soft girl era is part of a larger trend of internet-driven aesthetics like e-girl, VSCO girl, or cottagecore, each offering a distinct identity that individuals can adopt and express. The soft girl style has also opened discussions about femininity, gender expression, and how these aesthetics reflect or challenge societal norms.

Overall, the soft girl aesthetic is about embracing a certain stylized femininity and comfort, often as a form of self-expression and identity crafting in the digital age.