The "soft girl" aesthetic became popular on social media platforms like TikTok and Instagram in the early 2020s. It is characterized by a feminine and delicate style that includes pastel colors, floral patterns, babydoll dresses, butterfly clips, oversized sweaters, and cute accessories like scrunchies and pearls.
Soft girls are often associated with a specific attitude of kindness, vulnerability, and sensitivity. They are thought to be gentle, nurturing, and empathetic. The soft girl aesthetic is often contrasted with the more edgy and rebellious "e-girl" or "grunge" styles that were popular prior to its rise.
Many people see the soft girl aesthetic as a response to the pressures of modern society and a desire for a more innocent and nostalgic style. It has been embraced by a diverse range of people, including teenagers, influencers, and celebrities, and has inspired a variety of trends in fashion, beauty, and lifestyle.
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